Eugene Serebrennikov is the founder and creative director of Burn & Broad, the design studio behind the WeAre project. Originally hailing from NYC, he has made a name for himself in the design community by collaborating with the world’s biggest brands and artists including Pepsi, Nike, Jordan Brand and Warner Music. Burn & Broad is a multi-disciplinary design studio specializing in the creation of brand campaigns, album cover design, apparel collections, and animations. Before starting his own studio, Eugene was the Art Director for Nike Basketball, designing apparel collections for Lebron James, Kobe Bryant and Kevin Durant.
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